Zoe Karim

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Marketing Director

Status: Open to new opportunities
Location: Cambridge
Overview:
  • Full budgetary responsibility for managing a £40m woundcare, compression and hosiery portfolio.
  • Change management responsibility for restructuring and expanded sales force to optimise the advanced woundcare (AWC) potential in the UK market, whilst maintaining agreed profitability targets.
  • Directly leading a team of 7FLM’s with 60+ indirect reports.
  • Strategic input into development of the UK marketing plan and setting salesforce strategy to optimise the growth of promoted brands and influenced national brand strategy and national account segmentation strategy
  • Setting sales targets and developing a motivational incentive scheme to reward the whole matrix team.
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